Profile customer requirements through research and interviews to clearly define needs by segment.

Example:
Emerging IP-Automated Call Distribution Systems Company Must Evaluate Its Customer's Requirements

worked with an emerging IP-Automated Call Distribution (IP-ACD) vendor who wanted to clearly define the potential customers for its proposed IP-ACD product. As the telecommunications world is moving from a circuit switched to packet switched the client saw a new set of customers (e-commerce companies) and requirements emerging (customer service being not only voice but also e-mail centric). worked with this client to:

	Develop a prospective customer and infrastructure questionnaire to evaluate the product and market issues of customers and infrastructure (i.e. VARs, Systems Integrators, Distributors, etc.) members.
	Interviewed potential customers, VARs, System Integrators and Distributors regarding the IP-ACD product.
	Synthesized the findings into areas of convergence and divergence relating to the client's existing product and market strategy.