Data Collection

Internal - identify company strengths, competencies, and challenges
External - identify opportunities, threats and industry best practices
Information Synthesis
Integrate the external and internal perspectives into a unified whole
Balance the long-term strategic with pragmatic actions
Strategy Development

Create a strategy that invokes "thoughtful action" -- simple, so it can be implemented quickly, yet powerful in its ability to produce results
Organic strategy that can capitalize on organizational learning
Strategy Implementation

Facilitate the introduction of the strategy into the organization
Encourage action and linkage to key performance metrics
Purpose People Perspective Philosophy