Impact Marketing: Develop robust revenue forecasts in combination with defining the financial model. This is used primarily in merger and acquisition analysis and strategic competitor analysis.
Example: Equipment Vendor Needs to Know if the Deal Makes Sense. For a leading semiconductor equipment manufacturer we were asked by the client to assist in evaluating potential acquisition candidates. D-Side Advisors developed stand-alone and synergy models for each of the target companies. These models included defining the business model of both target and acquirer in addition to assessments of consistency with client's strategic objectives.