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Focus Marketing: Identify high growth market segments and sub-segments for growth and expansion. Assist the client in defining the product attributes, customer profiles, distribution channels, market potential and client's long-term market share. |
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Example 2:
Leading Semiconductor Manufacturer Wants to Provide More Value for Greater Margin.
For Fortune 500 Semiconductor Manufacturer D-Side Advisors was asked to lead a project team developing recommendations for how best to capture more value in semiconductors through a systems approach (Systems on a Chip—SOC). The project team conducted the following activities to make its recommendations:
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An internal assessment of perspective relative to value-added semiconductors and systems -- using structured executive and senior management interviews to identify and synthesize internal attitudes. |
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Analysis of previous and current attempts to develop value-added semiconductors and systems -- analyzing each project along several dimensions, including project genesis, understanding of end-user customer requirements, project team management and technical skills, investment levels, and project execution |
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External case studies -- studying six semiconductor companies in detail to understand the elements that made them successful in developing and marketing value-added semiconductors and systems. |
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Synthesis and recommendations -- combining the internal and external views to arrive at recommendations on what must be done to be successful in value-added semiconductors and systems, as well as those areas where the client can and cannot be successful based on current capabilities. |
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