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Focus Marketing: Identify high growth market segments and sub-segments for growth and expansion. Assist the client in defining the product attributes, customer profiles, distribution channels, market potential and client's long-term market share. |
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Example1:
Power Supply Vendor Searches for New, High Growth Markets.
For a leading manufacturer of AC/DC and DC/DC power supplies D-Side Advisors developed and implemented a process to identify high growth opportunities in the high performance datacom and telecom markets. This included:
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An internal assessment of the power supply manufacturer's strengths, weaknesses, opportunities and threats by utilizing structured interviews of executive management, key employees, existing customers and prospective customers in the target markets. |
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Defining with the power supply manufacturer's marketing organization "straw-man" attractive market segments and potential product attributes. |
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Developing a "bottoms-up" market forecast of the potential opportunity by segment and product opportunity. |
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Interviewing potential customers and channel partners regarding the proposed product attributes and potential product specifications. Obtaining their feedback and understanding there utilization of the products. |
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Revising the product specification and product attributes and the "bottoms-up" forecast based on customer input. |
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Evaluating the information with senior management and working with the power-supply marketing staff to develop a product entry plan. |
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