Markets Cannot Be Dominated Through Business As Usual -- or Through Traditional Extrapolating of the Past
Pace of Technological Change Make Prediction, Long Range Planning and "Optimization" Impossible and Even Dangerous
Today's Turbulent Markets Require the Unique Combination of:

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Highly flexible and adaptive organizations

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A bias toward "thoughtful action"
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Constant learning to improve organizational and individual "fitness"
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Passion for innovation in products and processes
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Seeing and then seizing the advantage in market transitions

Successful Strategies Are Those That:


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Are "organic", easily revised as conditions demand

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Cause the organization to take action and execute rapidly